Your social sauce for all things digital, copy and content.
Marketing Strategy
Whether you're a small business who is looking for support or an established brand who wants to take the next steps with their top line marketing strategy, look no further than a tailored approach to suit your business goals, stage of maturity and level of activity.
From building out defined and measurable omni-channel marketing plans and activities, to setting measurable and scalable goals, KPIs, disruptive marketing campaigns/ activations and more.
Paid Advertising
Entering the advertising landscape for the first time? Not able to distinctly define the parameters of a scalable multi-tiered advertising funnel?
Whether you're looking to reach untapped audience groups, increase the lifetime value of existing customers, enter a new platform or market, management of your holistic funnel strategy awaits.
With capabilities across and tailored retainers covering the management of Meta, Google, TikTok & Pinterest campaigns.
Email Marketing
Growing a database or building upon an existing one and wanting to unpack your customer relationship strategies?
Look no further than a tailored email strategy, nurturing path to and post purchase, facilitating lasting relationships with users.
From platform migration, sign up forms, campaign and automation implementation, audience segmentation to copy, design and deployment.
Tone of Voice
At the core of every strong launch is foundational brand development, an uncovering of identity and understanding of who it is and how it speaks.
Whether it be carving out key audience profiles, to paragraph parameters, humour, tenses and everything in between. From the what to the why, never let too little be too late.
Whether you're in the start up phases and need custom tone of voice development, or you're after a TOV bible to align communication and output of multiple parties working on an existing brand and strategy.
With a background in identity growth & copywriting, explore scope variations from top line tone of voice guidance to growth & development of a whole voice and persona.
Copywriting
Looking to stop the scroll and capture a user? From one copywriter to the others, sometimes the smallest adjustments make the biggest difference.
Forget long winded sentences filled with fillers and no leading message.
Be it email, blog, website, paid or organic platform copy, if it is clear, concise and coupled with purpose driven storytelling, one glance and the reader will be hooked.
With a background in creative writing as well as performance driven copy, it's time to explore what's right for you.
Contact Me
Based in Melbourne, Australia.
Your social sauce package awaits.
Pricing available upon request.
alexandracweymouth@gmail.com